ICC-ES evaluates a product and the test data it is provided from accredited labs that have performed the required testing protocols that must be done. Therefore, ICC-ES has written specific rules about the use of their reports, what claims a manufacturer can make regarding a report it may hold and the wording that can be used.
From ICC-ES’ Rules of Procedure for Evaluation Reports under 13.4. “It is the report holders responsibility to not misrepresent the evaluation report in any way, and to secure ICC-ES approval in advance whenever there is a question about the use of the ICC-ES name and/or ICC-ES evaluation report. Report holders are expressly prohibited from using in advertising, promotional and informational materials, such language as “ICC-ES Approved”, ICC-ES certified etc.
So imagine my surprise when I was down at Miners Ace Hardware and saw the new Life Paint/Life Deck AL system on a very nice display board along with their FM system and Texture Crete…can you spot the apparent violation?